UB Merchants Kft. was founded in 1996, at a time when conditions were in place for developing animal husbandry and improving its profitability.
From the start, the company’s core activity focused on the wholesale of protein sources to be used as raw materials in feeds, as well as cereals, grains and other feed supplements.
UBM has always placed great emphasis on contacting partners personally, and establishing the most intimate relationship possible. The obvious relationship-oriented approach of management greatly contributed to the initial success of the company.
By 1999 – three years after the start of business activities – the company grew into one of the top three raw material importers in Hungary in the feed segment.
Well-balanced business operations and the strengthening of business and supplier confidence allowed for the further expansion of activities. The company’s management recognised that in addition to the distribution of mass products, building on existing clientele, Hungarian agriculture holds an underlying opportunity to expand product range substantially, which, besides boosting sales revenues, also increased related synergies. In addition to the Protein business line which was based on the trade of soy bean meal, the Cereal and Feed business lines were set up.
Today, the company distributes and markets all raw materials and feed supplements used in its feed production and supplies these products to domestic animal husbandry farms. The product range has been expanding continuously, with imported volumes increasing year after year. In addition to the trade of imported protein and other additives, the company’s activities also cover the domestic trade and export of corn, wheat, barley, as well as oilseeds, primarily sunflower and rapeseed.